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Rahul Gonsalves

Hello, I'm Rahul Gonsalves.

I'm the founder of Obvious, one of India's best product consultancies.

Having seen the growth story of India's fastest growing startups at close quarters, I am excited about the possibilities that design and technology can offer to the vast array of India (and the world's) problems.

Apart from Obvious, I spend some time advising organisations on how they can scale their product teams and thinking. I occasionally put in small cheques to back design-led founders at the beginning of their journeys.

Over the years, I have realised that I am happiest at the intersection of craft, context and community. Replicating that fractal at every scale and space is something that deeply excites me.

Other things that are important to me include perfecting my espressos, understanding how the architecture of our cities shapes our interactions, helping local businesses thrive and hanging out with my young daughter.


Recent Posts

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Let My People Go Surfing

Let My People Go Surfing
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The only way to build digital products

A digital product starts with an idea. But it takes a lot more than that to get it to real users. You need to run experiments, speak to users at different stages, build a product and market it. The typical journey looks like this: Right in the middle of this

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The Founder OS

Working at a startup is super stressful. Running a startup is 10x more stressful. How do I know? I run one. Some habits and practices have helped me deal with the stress and stay as sane as possible. I call it “The Founder OS” and it has four or five