Hi, I'm Rahul.
I founded Obvious, one of India's best product consultancies, which we sold in early 2024 to the PhonePe Group. PhonePe is India's largest fintech startup: one in three Indians uses PhonePe to pay their bills, transfer money and run their financial lives.
Having seen the growth story of India's fastest growing startups at close quarters, I am excited about the possibilities that design and technology can offer to the vast array of India (and the world's) problems.
Apart from Obvious, I spend some time advising organisations on how they can scale their product teams and thinking. I occasionally put in small cheques to back design-led founders at the beginning of their journeys.
Over the years, I have realised that I am happiest at the intersection of craft, context and community. Replicating that fractal at every scale and space is something that deeply excites me.
I enjoy lifting weights, perfecting my espresso, understanding how the architecture of our cities shapes our interactions, helping local businesses thrive and hanging out with my young daughter.
Moving my website from Ghost.org to PikaPods
I've been intending to use social media less and focus on my own website (what the cool kids are calling "digital gardens" these days). Social media feels toxic and seems to be highly complicit with the larger geopolitical shifts that are ongoing in the world. I&
Good People to Work With
A frequent question I get is - "Could you recommend a great app designer or a great marketing agency or someone who can help me take this idea from 0 to 1"? I've had the privilege of working alongside many of the names below, and have
The only way to build digital products
A digital product starts with an idea. But it takes a lot more than that to get it to real users. You need to run experiments, speak to users at different stages, build a product and market it. The typical journey looks like this: Right in the middle of this
Rahul Gonsalves Newsletter
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